Coldwell Banker Taking Smart Home Technology to Next Level With First-Ever Smart Home Staging Kit
Smart home technology has been catching on in a big way in recent years. A consumer poll by Coldwell Banker found that homebuyers would pay more for smart homes and that those properties would sell faster, provided that the smart home features are installed before move-in.
Now, Coldwell Banker – the original Silicon Valley real estate start-up – is taking that trend to a whole new level. Our company has announced that it has signed a supplier agreement with Worthington Group, Ltd., to directly supply the industry’s first Smart Home Staging Kit directly to sellers who list their homes with Coldwell Banker.
The Smart Home Staging Kit allows participating sellers to enhance their homes and meet the guidelines of the newly released Smart Home Definition that was jointly developed by Coldwell Banker and CNET, the leading online technology reviewer. Coldwell Banker agents will market qualified properties as a Smart Home bearing a Smart Home icon on the listing and inclusion on the brand’s smart home resource site, coldwellbanker.com/smarthome.
Available on SmartHomeStaging.com, the kit will include:
Nest Learning Thermostat
Nest Protect smoke and carbon monoxide (CO) alarm
Nest Cam Indoor security camera
August Smart Lock
August Connect
Lutron® Caséta® Wireless Lighting Starter Kit
Products can be purchased as a complete kit directly from Worthington Group or separately as individual items. Worthington is offering clients of the Coldwell Banker brand’s affiliated sales associates a promotional rate of $999 for the complete kit. On SmartHomeStaging.com, consumers can also opt-in for installation by Pro.com service providers or elect other service providers of their choice.
A recent survey conducted by Coldwell Banker found that roughly half of Millennials and 42 percent of U.S. broadband households surveyed would “smart stage” their home to attract buyers. The survey also found that more than one-third of Americans now associate smart home technology with a move-in ready home — something that 71 percent of Americans would want if buying a house today.
“Smart Home technology is a consumer driven movement,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “Our research confirms this technology has a positive influence in the appeal of a home -– and agents agree. Our homes, like cars, are providing convenience and a sense of security like never before. We want to bring the two together for our customers.”
The Smart Home Staging Kit is also available for buyers and homeowners who wish to upgrade their homes.